Google has become everyone’s one stop solution for everything. Be it a place, or a product, or any service – Google has the answer for everything. So, it’s important to develop local SEO for every business. It can help you to get customers who either use location keyword in the search engine or who takes the benefit of geo location on their devices. Local SEO not only helps to get traffic, but also helps you to rank higher on Google Maps pages.
But you should keep one thing in mind that local SEO is way more different than any average SEO campaign. It requires lot more attention and care while doing this. Also, the local search results are changing every day. Additionally, Google Map higher ranking will keep your business website on top of the map location search. There are certain methods to maintain your local SEO. let us discuss those briefly in this blog:-
Verifying Google My Business listing
It’s important for your business to be connected with your potential customers. Google My Business does that for you. Verify your business account with this and provide the correct NAP (Name, Address, Phone) for your business, along with the right category. Also add some unique and engaging descriptions with relevant images and your business’ operating hour. And the most important thing is to ask your customers to write reviews for your business, that can definitely attract the market to a great extent.
Consistent Contact Information
Make sure that your business site has a consistency, throughout. That means, the name, address and the phone number(s) (if you have branches or if you have more than one contact number) should be the same in every section of your website, and also on other sites like Facebook etc.
Embedding Google Map in Website
Embedding google map on your website will help the customers to find you out easily. You can either use it on the contact section of the website or on the footer section.
Including Geo tags
Most of the businesses, if not only online, are location specific. So including geotags for them can help in improving the location accuracy for your business. It should be placed on every page of your website. Geo tags make search engines understand where your exact business location is, and thus in turn improves your ranking for local search terms.
Applying Business related Snippets
Snippets can help improve the search results for your business. Adding specific business related snippets to your website never fails in terms of local SEO campaigns. You and your site contents are better understood with these things.
Special care towards Meta Tags and Page Contents
Including your city and state in the title tag can improve search engine result. And it can also boost click through rates. Additionally, take care of the contents for your website. Different pages of your business website should contain the location details for an improved local SEO result.
Creating separate Web Page for each Location
As mentioned earlier, your business may have different branches, if that is the factor, then concentrate on creating separate pages for different locations. Also every page should be unique in their own sense. There should be some speciality in each one of them that the other ones do not have.