To retain clearly defined audience — and, ultimately, to drive profitable customer action we must carry out Content Marketing which is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content.
Content marketing enables strangers to find you through your useful and informative content. Most of the time this is before they are even ready to make a decision to buy. Meaning, your competition isn’t even in the picture. … We need leads in order to sell, and content marketing is the way to reach them. Alphabets have a unique content marketing strategy to help Client’s achieve the desired results, more quickly and efficiently.
Our Client’s goals from content marketing : What do we want to achieve? Do we want to get more leads from content, or are we simply looking to increase our brand awareness? Are we interested to get more traffic to our blog or to improve customer retention? Whatever our goals are, by putting them into perspective, we will be able to better plan out what steps we need to take in order to achieve them thereby promoting our client’s website to #1 rank.
Study of our client’s target audience :In order to have successful content, we need to tailor it to our client’s target audience. But what do we know about them? What are their interests and passions? What are their needs? What do they want to read about, or learn about? The more we know about our client’s audience, the better we will be able to target his/her content to them.
Content Creation :What types of content are we going to create and when? We must plan out our content creation in an editorial calendar and it will help us make sure we’re always providing content when we need to and it will also help us save time, which will enhance the speed of content creation of our client’s website.
Content Promotion :How shall we promote our client’s content? We must have a clear plan for how to promote the content and it will make our job that much easier for when we’ve published a new piece of content. We must make sure to account for all different types of content, as some will require a different promotional strategy to others. In this way we provide unique content promotion for our client’s.
Analytics :How are we going to measure the success of our client’s content? It’s important to stay on top of our analytics as it will help us make necessary changes and adjustments to our strategy as when needed. In that way we can provide the best content marketing strategy for our esteemed clients.