--- More About Digital Marketing ---

Any form of marketing products or services that involves electronic devices is called Digital Marketing. That’s the reason it has been around for decades. Digital marketing can be done both online and offline. We at Alphabets carry out Digital Marketing through content marketing, blogs, search engine optimization (SEO), website designing, web banner ads, paid search (SEM or search engine marketing), affiliate marketing, mobile marketing (SMS, MMS in-app marketing), email marketing, social media management, SMM, SMO and PPC management.

SEARCH ENGINE OPTIMIZATION

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
Search Engine Optimization (SEO) refers to the method used to increase a website’s position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. Alphabets always apply the SEO strategy for Client’s business in such a way that can help draw consumer traffic to Client’s website as well as grow his / her sales and revenue.

SOCIAL
MEDIA MARKETING

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. To achieve this target Alphabets implements the following steps to promote their client’s Social Media Marketing successfully.
// Social Media Content Planning — Building a social media marketing plan is essential & consider keyword research and competitive research to help brainstorm content ideas that will interest client’s target audience.
// Great Social Content — Content reigns supreme when it comes to social media marketing. We help our Clients to post regularly and offer truly valuable information that ideal customers will find helpful and interesting. The content of social networks can include social media images, videos, infographics, how-to guides and more.
// A Consistent Brand ImageAlphabets help their Client’s for social media marketing & enables Client’s business to project their brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, our Client’s business’s core identity, whether it’s friendly, fun, or trustworthy, should stay consistent.
// Social Media for Content Promotion — Social media marketing is a perfect channel for sharing your best site and blog content with readers. Alphabets always build a loyal for the client following on social media, so that clients will be able to post the new content and make sure that readers can find new stuff right away. A great blog content will help client build more followers. It’s a surprising way that content marketing and social media marketing benefit each other.
// Sharing Curated Links — Using social media for marketing is a great way to leverage Client’s own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information for a client so that target audience will enjoy, then always try linking to them. Curating and linking to outside sources improves trust and reliability, and Clients website may even get some links in return. Here at Alphabets we give priority for sharing curated links.
// Tracking Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research and other social media marketing insight. If Client’s competitors are using a certain social media marketing channel or technique that seems to be working for them, then we at Alphabets implement the same thing, but in a better way!
// Measuring Success with Analytics — Alphabets use Google Analytics as a great social media marketing tool that helps to measure their Client’s most triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. We Attach tracking tags to our Client’s social media marketing campaigns so that we can properly monitor them. We also use the analytics within each social platform for even more insight into which of our Client’s social content is performing best with the audience.

SOCIAL MEDIA OPTIMIZATION

Social Media Optimization / Search Marketing Optimization. … Sometimes we say as search marketing optimization. Either way, it is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. With SMO, we can ensure a strong web presence for the business and establishes the internet authority of the brand for our Client. It not only introduces our Client’s to the business but also helps in branding, improving brand visibility and recall. Social media optimization provides the opportunity to reach out to niche audience.
The five rules we use to help guide our thinking with conducting an SMO for a client’s website:
a. Increase Client’s linkability – This is the first and most important priority for websites. Many sites are “static” – meaning they are rarely updated and used simply for a storefront. To optimize a site for social media, we need to increase the link-ability of the content. Adding a blog is a great step, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format.
b. Make tagging and bookmarking easy – Adding content features like quick buttons to “add to del.icio.us” are one way to make the process of tagging pages easier, but we go beyond this, making sure pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site), and making sure to tag our pages first on popular social bookmarking sites (including more than just the homepage).
c. Reward inbound links – Often used as a barometer for success of a blog (as well as a website), inbound links are paramount to rising in search results and overall rankings. To encourage more of them, we need to make it easy and provide clear rewards. From using Permalinks to recreating Similarly, listing recent linking blogs on your site provides the reward of visibility for those who link to you
d. Help your content travel – Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
e. Encourage the mashup – In a world of co-creation, it pays to be more open about letting others use your content (within reason). YouTube’s idea of providing code to cut and paste so you can imbed videos from their site has fueled their growth. Syndicating your content through RSS also makes it easy for others to create mashups that can drive traffic or augment your content.

SEARCH ENGINE
MARKETING

SEM seeks to promote websites by increasing their visibility in search engine results pages through the use of paid search, contextual advertising and organic placement. Paid Search refers to the text ads that show up in search engines such as Google or Yahoo, which are targeted to a user’s keyword search.
These are the following ways by which our Client’s Website gets benefited when we apply Search Engine Marketing :
1. It’s Instant Brand Awareness in Search Engines
2. It Can Generate Revenues Quickly
3. It Grows with Your Business
4. It Reaches People in the Right Place & Time
5. It Reinforces Name Recognition
6. It Reaches Your Prime Target
7. It Can Give You a Competitive Advantage
8. It’s Less Expensive than Traditional Advertising

PAY PER CLICK MANAGEMENT

PPC Management Services. PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. … These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (CPC) across your entire campaign.
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. … However, websites can offer PPC ads.